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Planchers Mirage

Mirage Flooring  is a renowned manufacturer and distributor of high quality varnished flooring. Industry leaders in North America, Mirage distinguish themselves with the highest standards of service and unparalleled product knowledge.

Project : Web development Transactional website / responsive

The Needs
Our Solutions

Boost sales

  • Complete web redesign (transactional and responsive)
  • Refined Design and smoother browsing
  • Faceted Search
  • Simplified Purchase platform
  • Statistical analysis of tendencies
  • Promotional Management system
  • BIM integration for Designers and Architects

Facilitating internal management

  • Automated product updates through admin system bridges
  • CRM integration
  • ERP integration
  • Recruiting Site Deployment
  • Document management
  • Postdated content publication
  • Statistics Analysis
  • Management DashBoard implementation

Newsletter and promotional management

  • Newsletter Subscription component  Integration
  • Newsletter management tool
  • Lead Follow ups with B2B tools.
  • B2B and B2C websites
  • Retailer geolocalization
  • Regional filter applied to content
  • Mass email and newsletter management system
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Highlight deals and content with beautiful images and graphic design.

Accessibility

Simple and easy browsing for even the smallest phones; clicks are deliberate and get users to where they want to go. 

Thanks to intelligent system bridging, Mirage’s Website updates automatically when ERP changes are made.

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Faceted Search

Excessively fast and efficient, users can easily filter products and find the flooring they are looking for.

Ecommerce

Adding the possibility for customers to order samples and cleaning products helped Mirage boost sales and increase website interactions all while enhancing customer experience.

QR Codes

The introduction of a fully connected eco system allows customers to access product descriptions by scanning fully integrated QR codes in store, dramatically accelerating the decision making process.

Evolving partnership

We are proud to have contributed to the growth of a company that exemplifies and proudly represents the Quebec business spirit at home and abroad. Consolidated by years of collaboration, our partnership was built on trust and the ability of our teams to work together towards a common productive goal.

Our Results
27
%

increase

in conversion rates

20
%

increase

in active visitors

28
%

improvement

in bounce rates

14
%

increase

in website page speeds

Our involvement in this project
  • Analysis
  • Inter-Agency Collaboration
  • Graphic Design
  • Multiplatform design
  • App Development
  • Web Ergonomics
  • Hosting
  • Web integration
  • Wireframes
  • Programming
  • SEO
  • Consulting services
  • Tech Support
  • Tech watchdog
  • Content Migration